I think role models and heroes are really important. And I think it’s particularly important for young girls to have people to look up to and say, "Hey, she did something amazing. I can too." I got the opportunity to create this book with two women at Timbuktu Labs.
Good Night Stories for Rebel Girls is a children's book filled with 100 stories about great women from Elizabeth I to Serena Williams. The book also features portraits by 100 female artists from all over the world.
We launched a Kickstarter to promote the project with an initial goal of $40k.
In the end, we raised over $675k on Kickstarter, $807k on Indiegogo, became the most funded book in crowdsourcing history and a New York Times bestseller.
You know those beautiful recipe videos on the internet that make cooking look easy and simple? Yeah. Those are fake.
We created Simple AF Recipes with Chrissy Tiegen that are, well, simple AF.
We launched a new campaign for Starbucks by making 70+ videos about the good people who work there. We met over 200 baristas, traveled around the US and Canada, and edited in the back of a motorhome.
Meeting Sam, a barista whose lifelong dream was to work at Starbucks.
Chatting with Ron, a 70 year old Veteran who started working at Starbucks 9 years ago – 2 years after he "retired."
Drinking a lot of Iced Coconutmilk Mocha Macchiatos but never correctly saying it.
with Nicole Cimmarusti
In anticipation of baseball's Hall of Fame inductions, Zac Milner and I created a project to celebrate the legends of America's other favorite pastime. Within just a few days, Straight Outta Cooperstown was all over the internet.
USA Today, Bleacher Report,
Complex, Huffington Post,
AV Club, ESPN, Sportsgrid,
Daily News, Uproxx,
Ego Trip Land, This is 50,
XXL, Sneak Hype,
Next Impulse Sports, CBS,
Sports Quotient, Playbook,
MLB Cut4, CBS Sports,
The Sports Fan Journal,
NESN, Washington Post,
Funny or Die, MTV,
Sun Times, Ten Sports Club,
Bro Bible, Total Pro Sports,
The Cheat Sheet, TSN,
Barstool, Culture Pop
There’s nothing subtle about a Frappuccino. It’s sweet. It’s colorful. It’s out there. This drink doesn’t dodge the spotlight. It owns it.
This summer, we encouraged real fans to be a little more like Frappuccino and show their flavor.
Some saw the 2015 red cup as a controversy, others saw it as a canvas. In 2016 – for the first time ever – Starbucks featured designs of real customers on their cups.
Starbucks baristas are pretty neat. They make you laugh. Sing you songs. Give you hugs. Personalize your cups. And show us what it means to be good to each other.
We spoke with 70+ baristas and created 30+ films, animations and GIFs.
These are some of my favorites.
with Nicole Cimmarusti
Today, we’re faced with more stress than ever – from day to day pressures to the environment and toxins that fill the air.
And it all shows on your skin.
While you can’t control the stressors, you can control how your body adapts to them.
In 2nd grade, I had the coolest sweater. I wore it always. Until a classmate looked at it and said, "that
If time travel existed, I'd go tell second grade me to stick to my cool guns. But it doesn't. So I wrote these poems. For
I read them to Crocs in our final new business pitch. We won.
So that classmate can suck it.
It does't take much to do good. Everyone can do it. This year, we showed people what a little good looks like.
Crocs Social Campaign
Ten of the one hundred headlines I wrote for a fake heating and cooling company from Minnesota.
Every morning, you get to decide what type of day you'll have. We wanted to show what happens if you pick fun.
For McKinney's 2015 holiday card, we made a wearable beard that tracks jolliness.
Click here to see Jölly.
A lot of people love Crocs.
A lot don’t. But there's no denying that the shoes are instantly recognizable. For Crocs’ first ever global campaign, we embraced the iconic clog shape and turned it into a symbol of fun.
Bovril is a UK condiment made from beef extract. Simply put, it's cow in a jar. And that's how it should be introduced to Americans.
For fun, I write + illustrate children's books.